Livingstone is highly competitive these days in the ‘guest house’ field. When we opened Chanters Lodge in 1998 (as Chanters Guest Lodge) there were perhaps 4 other guest houses in the whole town along with two or three hotels and virtually no restaurants. How different is it today!? On Obote Avenue where we are sited, there are at least three guest houses before you reach us, and signs for another half a dozen! Hotels and restaurants are everywhere.
Seth Godin on a recent blog says this about competition:
“1. Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no. And this or that is a much easier sale to make. It also makes decisions about pricing easier, because you have someone to compare against and lean on.
2. There are six billion people in the world. Even if your market is hand-made spoke shaves for left-handed woodworkers, there are more people in your market than you can ever hope to track down.”
The picture? Our new suite as we try to keep up!