I loved this from Hotel Interactive

“When the time came, in May 2009, for the Hotel Erwin to announce its arrival on the trendy, eclectic shores of California’s Venice Beach, the handwriting was on the wall – in this case, the exterior wall, just outside the entrance. In fact, the handwriting was in glowing, screaming neon colors, splashed there by NORM, a local graffiti artist whose signature work gave the new 119-room hotel immediate street credibility.

The graffiti artist’s interpretation of the hotel’s logo said “welcome to the Erwin,” Venice Beach-style. And that’s just what it was meant to do.

“When we were designing the hotel it was very important that the hotel be a reflection and good partner with the local community,” said Benjamin Malmquist, general manager. “And Venice is renowned, has a worldwide reputation, for some really unique and creative graffiti art. That’s part of the culture at Venice Beach.”

Brilliant!